Episode 43
As I sat across from Alex Wilson, Chick-fil-A operator, husband, father of three boys, and longtime friend, I couldn’t help but feel both challenged and inspired. This episode wasn’t just another business conversation—it was a reminder of what really matters when you're leading not only a company, but a life rooted in purpose.
Alex and I go way back, having first met in a peer advisory group, and I’ve watched his journey unfold in ways that only make sense through the lens of faith. From a career in consulting to running two thriving Chick-fil-A restaurants, his path hasn’t been conventional. But it *has* been intentional. God connected the dots in ways only He can, using Alex’s gifts—leadership, competitiveness, and a deep hunger for growth—for something bigger than just climbing a ladder.
What stuck with me most was Alex’s take on *excellence over success*. In a world where we’re constantly measured by numbers, titles, and the next big exit, Alex reminded me that excellence is less about applause and more about alignment—doing our best as an act of worship. He’s not in it for the spotlight. He’s building something much deeper: a culture of faith, of intentional leadership, and of real discipleship. He’s using his business not just to serve chicken, but to serve purpose.
But where it really hit home? When we talked about margin—creating the space to *choose* how you invest your time. Alex is living proof that you can run a high-performing business while being present with your family, rooted in your faith, and grounded in your identity. He’s not perfect—none of us are—but he’s striving for the kind of obedience that matters in eternity. And that’s the challenge we’re all facing as leaders: Will we chase success the world applauds? Or pursue the excellence God honors?
If you’re a business owner, executive, or entrepreneur navigating the tension between ambition and calling—this episode is for you. It sharpened me, and I believe it’ll do the same for you.
Let’s keep redefining what it means to lead well.
