Episode 45
If you ever needed a reminder that business isn’t just about what you do, but why you do it—and more importantly, who you’re doing it for—this conversation with Nash Faulk is it. On this episode of the Successfully Unsuccessful podcast, I sat down with a man who’s journeyed from a driven, hoop-dreaming kid in a dysfunctional home to a sold-out follower of Christ with a bold message and a clear mission. Nash’s story is anything but polished—and that’s exactly what makes it so compelling. From college basketball to chasing commissions in sales and eventually hitting that wall where worldly success just didn’t satisfy, Nash’s turning point came when he opened up the book of James. Everything shifted. And I mean everything.
What gripped me most was how his business life became a natural overflow of his faith. He didn’t compartmentalize it. He lived it. From launching the “Exclaim Jesus” brand—originally just sketches and convictions on a notepad—to becoming a fractional CMO helping companies uncover their real brand story, Nash operates with deep conviction and clarity. He’s not chasing likes. He’s chasing purpose. And ironically, that’s what makes his work magnetic. He understands that real branding isn’t about fonts or slogans—it’s about telling a story that only you can tell. And if you’re walking in truth, that story resonates more deeply than any clever campaign ever could.
We dove into what it means to live an integrated life—where your business decisions, your spiritual life, your family, and your community all flow from the same root: Jesus. Nash broke down how belief systems are the foundation of branding, and how being unapologetically who God made you to be actually attracts the right customers, and repels the wrong ones. It was a needed reminder for me, and probably for many of us in business, that marketing isn’t just about metrics. It’s about meaning. If you’re a business owner or leader looking for a fresh lens—one rooted in faith, focus, and fierce authenticity—you’re going to want to tune in to this episode.
